Power Strategic Decisions with Retail Data for Ag & Tractor Manufacturers

Dave has collaborated with OEMs and third parties in the OPE, powersports, marine and RV industries for over 24 years. He brings a wealth of knowledge in delivering industry-leading data and interfaces across many partnerships. He has also achieved several critical awards, including the American Honda Premier Partner award, which he has won four times. Dave is a member of the OPEI statistics committee and a board member of OPPAA.

Eric Johnson has a 27-year history of developing and delivering cutting edge integration and solutions for dealers in the OPE, Powersports, Marine and RV industries. A former parts and service department manager, Eric is very familiar with the daily operations in the dynamic dealership environment. He is a 4-time recipient of the American Honda Premier Partner Award. As Data Architect for Constellation Dealership Software, he is currently developing advanced solutions for dealers with integration points increasing efficiency and profitability. Eric and his team produce the Monthly Market Updates available for the OPE, Tractor, Marine and RV markets.

With over 13 years of experience in the OPE industry, Brian brings a strong background in manufacturing and supply chain management. His deep understanding of these areas allows him to connect with customers on a whole new level. Now, as part of Constellation, he leverages the power of technology and information to explore innovative solutions for our OEM partners.

Don has a 20-year history of working with dealerships in the automotive, Marine, RV and OPE industries. Prior to that, Don was the GM for a successful multi-location automotive dealership in Florida for 15 years. He regularly visits dealerships to consult with the principals examining their operation, making recommendations on the best practices to drive their business. Don is the creator of the Dealer Insights and Trends (DIRT) report benchmarking performance for dealers in the OPE industry. And the Repair Event Cycle Time (RECT) report providing visibility on market trends and helping RV & Marine dealers better manage their business.

With over twenty years experience in lean management and continuous improvement, Jason has successfully led strategic planning and international product development initiatives across manufacturing, automotive, and consumer electronics sectors in the US and Japan. Jason’s expertise spans from process design to end-to-end program management, delivering results that now accelerate innovation in the Outdoor Power industry.

Marcel Khelem has been the Director of Marketing for the OPE group since 2021, leading key initiatives to drive dealership adoption of technology and industry growth. With over 8 years of experience in ERP/DMS solutions, Marcel specializes in partner marketing, business development, co-op program execution, and event marketing. Acting as a critical link between DMS providers and OEMs, he has successfully built strategic alliances that enhance the dealer network’s efficiency and profitability. His expertise in developing co-branded marketing campaigns, optimizing co-op strategies, and executing high-impact event marketing has played a vital role in fostering industry-wide innovation and accelerating dealership success.